Introduction
If you’re running ads in 2025, you’ve likely asked this question:
“Which platform gives better ROI—Google Ads vs Facebook Ads?”
The short answer? It depends.
The long answer? Let’s break it down with actual use cases, metrics, and Nepali market context.
Whether you’re a small business in Kathmandu or a digital agency in Lalitpur, this post will help you decide where to spend your next marketing rupee.
In this blog, we will analyze Google Ads vs Facebook Ads by examining their functionalities, advantages, disadvantages, costs, targeting capabilities, and more to assist you in making an informed decision for your business needs.
What’s the Core Difference Google Ads vs Facebook Ads?
| Platform | Audience Intent | Best For |
|---|---|---|
| Google Ads | High purchase/search intent | Inbound leads, service searches |
| Facebook Ads | Disruptive social browsing | Awareness, retargeting, B2C impulse |
ROI Breakdown: Google ads vs. Facebook ads
Google Ads ROI Snapshot
- Avg. CPC in Nepal (Search): $0.20–$0.70
- Intent: High (people searching “buy SEO in Nepal”)
- CTR: 3–6%
- Best for: Law firms, real estate, SaaS, local services
Facebook Ads ROI Snapshot
- Avg. CPC in Nepal: $0.015–$0.09
- Intent: Low to medium, depends on targeting creatives
- CTR: 1.2–2.5%
- Best for: eCommerce, events, courses, personal brands
Real Use Case (Google Ads vs Facebook Ads): Nepali Business Example
Business Type: Online Tuition Center, Bhaktapur
| Metric | Google Ads | Facebook Ads |
|---|---|---|
| Spend | $100 | $100 |
| Leads Generated | 22 | 60 |
| Conversion Rate | 41% | 20% |
| Cost per Sale | $11.36 | $8.33 |
| ROI | 3.1x | 2.6x |
Conclusion:
Facebook gave more leads, but Google leads converted at a higher rate. If the center had a tight budget, Google would win on revenue. For list building, Facebook wins.
Targeting Capabilities
| Feature | Google Ads | Facebook Ads |
|---|---|---|
| Keyword Targeting | ✅ | ❌ |
| Interest Targeting | ❌ | ✅ |
| Location & Device | ✅ | ✅ |
| Retargeting | ✅ | ✅ |
When to Use
Use Google Search Ads if:
- Your product/service solves an urgent problem
- People are actively searching for it (e.g., “buy hosting Nepal”)
- You need quality over quantity
Best for:
- Local SEO agencies
- Lawyers, doctors, consultants
- B2B lead gen
- Service-based businesses
Types of Google Ads to try:
- Search campaigns (text)
- Performance Max (AI-driven across Google channels)
- Local service ads
When to Use
Use Facebook Ads if:
- Your goal is brand awareness, reach, or list building
- You have a low-ticket or emotional product
- You need quick visibility with a visual hook
Best for:
- Event promotions
- Fashion/eCommerce brands
- Course creators
- Local food delivery startups
Top formats to test:
- Story ads
- Carousel (multiple products)
- Lead generation forms
- Retargeting warm visitors
When to Use Google Ads vs Facebook Ads
| Your Goal | Recommended Platform |
|---|---|
| Get leads fast | Google Ads |
| Build brand awareness | Facebook Ads |
| Sell physical products | Facebook Ads |
| Promote services like IT, Travel, Health | Google Ads |
| Retarget website visitors | Both! |
Facebook + Google = Combo Power
Many brands in Nepal get the best ROI by combining both:
- Google to attract high-intent leads
- Facebook to nurture, retarget, and upsell
Example Funnel:
- Google: “Digital marketing course Kathmandu” → sign up
- Facebook: Retarget with video ad + testimonial → sale
ROI Tips for Both Platforms
| Area | Google Ads | Facebook Ads |
|---|---|---|
| Targeting | Keywords, locations, devices | Interests, lookalikes, behaviors |
| Ad Creative | Text-based, benefit-focused | Visuals + hooks (emotional triggers) |
| Landing Page | Speed, relevance, mobile-optimized | Short forms or Messenger automation |
| Retargeting | Use audiences from site visitors | Use video views or page engagers |
| Tracking | Use Conversion API + GA4 | Meta Pixel + Conversion API |
Which is Better for Nepalese Businesses Google ads vs Facebook ads?
For most small to medium businesses in Nepal:
Use Google Ads if you want fast leads, especially for service-based businesses like clinics, travel agencies, or tuition centers.
Use Facebook Ads if you want to grow your brand or sell products like fashion, tech accessories, or digital courses.
💡 Pro Tip: Start with a small budget on both platforms. Track results using Google Analytics and Meta Pixel.
Metrics That Define ROI
Always track:
- Cost per click (CPC)
- Cost per conversion
- Return on Ad Spend (ROAS)
- Click-through rate (CTR)
- Bounce rate from landing page
Use tools like
- Google Analytics 4
- Meta Ads Manager
- Hotjar/Microsoft Clarity (UX heatmaps)
WordPress + Rank Math SEO Tip
Even if you’re running ads, organic SEO still boosts ROI.
- Use high-converting blog posts to support paid ads
- Optimize landing pages for speed, intent, and keywords
- Rank Math + Performance Max = full-funnel coverage
Final Verdict: Which One Should You Choose?
| Scenario | Platform to Start With |
|---|---|
| Need quick reach with low budget | |
| Need quality leads or B2B inquiries | Google Search |
| Selling courses, products, or subscriptions | Facebook (then retarget) |
| Marketing services or consultations | Google first, Facebook next |
| Have $300+ monthly ad budget | Use both strategically |
Final Thoughts (Google Ads vs Facebook Ads)
In 2025, it’s not either/or—it’s how well you use each.
Google Ads wins when buyers are searching.
Facebook Ads wins when visuals and storytelling drive action.
The smartest marketers in Nepal use both to stay visible, generate leads, and dominate their niche.
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