Introduction
Think email is outdated? Think again.
In 2025, email marketing is still one of the highest ROI channels—returning an average of $36 for every $1 spent.
And in Nepal’s growing digital space, it’s a massive untapped opportunity for businesses, bloggers, course creators, and service providers.
Whether you’re just starting or want to scale your list, this guide walks you through everything you need to succeed with email marketing—from setup to automation to conversion.
Why Email Marketing Still Works in 2025
| Benefit | Why It Matters |
|---|---|
| Owned Audience | You control your list—not social algorithms |
| Direct Communication | Talk to people 1-on-1 in their inbox |
| High ROI | Converts better than Facebook/Google Ads |
| Automation-Friendly | Saves time with auto-replies & sequences |
| Underused in Nepal | Stand out early in the local market |
Types of Email Marketing Campaigns
- Welcome Series
→ Introduce your brand, value, and next steps - Promotional Emails
→ Offer discounts, products, or services - Content Newsletters
→ Build trust by sharing helpful blog posts or news - Abandoned Cart Emails
→ Recover sales for eCommerce - Re-engagement Campaigns
→ Win back cold subscribers
Tools to Start Email Marketing in Nepal
| Tool | Features | Free Plan? |
|---|---|---|
| Mailchimp | Easy drag & drop, automation | Yes |
| Sender.net | Affordable for beginners (Nepali-friendly) | Yes |
| ConvertKit | Great for creators & courses | Yes |
| Brevo (ex-Sendinblue) | Automation + SMS support | Yes |
| Zoho Mail | Strong CRM integration | Yes |
Pro Tip: Start with Sender.net or Mailchimp for local ease and budget.
Building Your Email List (Legally & Effectively)
1. Offer a Lead Magnet
Give something valuable in exchange for emails:
- Free eBook
- Discount code
- PDF checklist
- Webinar invite
- Free templates
2. Use Signup Forms
Add forms to:
- Homepages
- Blog sidebars
- Landing pages
- Popups (with exit intent)
3. Promote Your List
- Facebook & Instagram Ads
- WhatsApp groups
- YouTube CTA
- Blog call-to-action (like this)
“Want more tips like this? Join my free email series for Nepali marketers.”
Writing Emails That People Open & Click
Subject Line Tips:
- Use curiosity or urgency
- Keep it short (≤ 50 characters)
- Add personalization (e.g., name or location)
Examples:
- “Still struggling with SEO in Nepal?”
- “3 tools that saved my startup this week”
Email Copy Framework:
- Hook → Ask a relatable question or make a bold statement
- Value → Share tips, stories, or offers
- CTA → Tell them what to do (click, buy, reply)
Email Automation for Passive Growth
Email marketing can run on autopilot if done right.
Use Email Flows Like:
- Welcome sequence (Day 1–7 after signup)
- Sales sequence (based on product/service interest)
- Cart abandonment (for eCommerce)
- Upsell after purchase (recommend related products)
Tools like Mailchimp, Sender, and ConvertKit make this easy—even for beginners.
Tracking Email Performance (What to Measure)
| Metric | What It Tells You | Good Benchmark |
|---|---|---|
| Open Rate (%) | Subject line effectiveness | 20–35% |
| Click Rate (%) | Content & CTA engagement | 2–5% |
| Unsubscribe Rate | Content relevance | <1% |
| Bounce Rate | Email quality | <2% |
| Conversions | Actual results (signups, sales) | Varies |
→ Use A/B testing for subject lines, send times, or CTA formats.
Real-Life Use Case (Nepali Example)
A Pokhara-based trekking agency added a free “Beginner’s Guide to Everest Base Camp” as a lead magnet.
- Sent a welcome sequence with tips and trek highlights
- Sent bi-weekly email offers and trial updates
- Re-engaged old leads with a “2025 season early bird” campaign
Result:
- 2,500+ subscribers in 6 months
- 18% email-to-booking conversion
- Lower cost per lead vs Google Ads
WordPress + Rank Math SEO Tips for Email Blog Posts
| Task | Rank Math & WP Block Editor |
|---|---|
| Focus keyword in title + slug | /email-marketing-strategy-nepal |
| Add meta title + description | Target local and global searches |
| Use structured headings | H2 for sections, H3 for subpoints |
| Add image alt text | e.g., email-campaign-builder-Nepal.jpg |
| Use CTA blocks | Invite readers to download lead magnet |
| Internal link to related blog | e.g. “Top Tools for Startups in Nepal” |
Final Thoughts
Email marketing is low-cost, high-impact, and surprisingly underused in Nepal. If you’re looking to build loyalty, trust, and repeat sales, email is your secret weapon.
And best of all—it’s your list, your rules.